Old BBC article
Websites face four-second cut-off
Shoppers are likely to abandon a website if it takes longer than four seconds to load, a survey suggests.
The research by Akamai revealed users' dwindling patience with websites that take time to show up.
It found 75% of the 1,058 people asked would not return to websites that took longer than four seconds to load.
The time it took a site to appear on screen came second to high prices and shipping costs in the list of shoppers' pet-hates, the research revealed.